Perhaps some netizens are not aware that February 22nd is celebrated as Cat Day in Japan. Established in 1987 by the Japan Pet Food Association, this day was chosen because the Japanese pronunciation of "222" sounds like "ninini", which resembles the sound of a cat's meow, "nya". Recently, the Japanese company Yellow Hat has been promoting a nationwide traffic safety campaign for cats, known as "Traffic Nyan Zen (Safety) Campaign". The initiative involves setting up signs on streets to alert pedestrians and drivers about the presence of cats, aiming to reduce traffic accidents involving felines.
This campaign was launched due to the frequent occurrence of accidents involving cats, which often cross roads without warning. Yellow Hat began this project in 2019 and has collaborated with Kyoto University's animal psychology research team, "CAMP-NYAN", to create signs that alert people to watch out for cats jumping out onto the streets. These signs, featuring reflective red letters, are being installed in areas like Shibuya, where stray cats are commonly found. The goal is to raise awareness about cat safety during this period around Cat Day and eventually expand the initiative nationwide.
A promotional video was also produced to highlight the issue of cat traffic accidents, which will be shared on Cat Day, February 22nd. Many netizens who are cat lovers can relate to the concern for stray cats' safety in busy streets. This initiative by Yellow Hat serves as a model for similar activities that could be launched in other countries, such as Taiwan, to increase awareness about protecting wild animals from traffic accidents.
Background of Japan's Cat Day
Japan's Cat Day, or "Neko no Hi", has its roots in the country's long-standing affection for cats. Cats are revered as symbols of good fortune and have been integral to Japanese folklore and culture for centuries. The celebration, though minor, is gaining popularity, with various cat-themed events and treats available during this time.
Yellow Hat's Traffic Safety Campaign
Yellow Hat's campaign not only includes physical signs but also educational content. They have developed a traffic safety video specifically for cats, aiming to educate both cats and humans about traffic safety. The video incorporates elements that capture cats' attention and includes subtitles for human viewers. This innovative approach highlights Japan's commitment to reducing accidents involving cats.
By combining cultural celebrations like Cat Day with practical safety initiatives, Japan demonstrates its dedication to both honoring its feline companions and ensuring their safety.
