Japan's Yamato Transport is actually very familiar to people in Taiwan as the Black Cat Delivery Service! Known for its savvy marketing strategies, the company's trademark features a black cat, which naturally reflects the growing number of cat lovers in society. It makes perfect sense for them to leverage many cat-related themes to promote their brand.
However, this time, their marketing target isn't humans—it's cats themselves! Black Cat Delivery has developed two promotional videos specifically designed to capture the attention of our feline friends. These videos claim to be absolutely irresistible to "meow star" eyes!
Each video runs about four minutes, offering plenty of content to watch. From a human perspective, these videos might seem quite boring and puzzling, leaving viewers wondering what the fuss is about. But for cats, whose curiosity runs deep, the irregular, moving objects on screen have a deadly allure!
Watching how intently the cats focus on the videos is proof of how successful this advertising campaign is. Not only do these videos keep the "cat emperors" glued to the screen, but they also attract more cats to the brand. For cat lovers hoping to gather more feline friends around them, this campaign is the perfect tool!
Black Cat Delivery has also released these videos publicly to demonstrate that no cat can resist the temptation of their promotional content. Why not try it out with your own "meow star" at home right now?
